Users will soon have a updated setting that allows them to reduce the quantity of AI-made content appearing in their feeds. This step comes as the service disclosed that it currently hosts more than 1 thousand million AI videos.
Trial and Implementation
This change is being tested over the coming weeks before a global rollout. This development comes amid a surge in AI content, spurred by recent content generation software.
AI Proliferation Online
Studies have shown that nearly a tenth of the most rapidly expanding channels on a competing service exclusively feature clips produced artificially. A large amount of this content is considered low-quality AI content, a term for inferior, factory-style content that is frequently illogical or dreamlike.
Based on user feedback that numerous viewers appreciate content made with AI tools, from AI artwork to science explainers, and we aim to provide users the ability to adjust the amount of that, depending on their own likes,” commented a platform representative.
AI on the Platform
TikTok disclosed that there are presently 1.3bn videos on its app identified as artificially created. Overall, over 100 million pieces of content are submitted to the service each day, making AI content a relatively small percentage of its overall inventory.
User Control Features
Users will be able to reduce or increase the amount of artificial media they view by opening the content preference setting in the platform and picking the AI content topic. Additional categories that currently be adjusted under the tool cover current affairs, fashion, beauty, and choreography.
Platform Guidelines
Its policies require creators to tag “realistic” AI-generated content, and it prohibits harmful deepfakes of public figures or critical incidents. Any realistic artificial content that is not labeled can be deleted under its terms of service.
In addition, the service will now attach an artificially created watermark to content created with its built-in AI features, or flagged by an cross-platform project for identifying content made by AI. This action is aimed to help prevent users from attempting to circumvent the tagging system.
Educational Initiatives
The platform is additionally introducing a two million dollar AI literacy fund for experts and institutions to create educational content about ethical AI use. This project will assist charitable organizations dedicated to educating coding and technology.
Moderation Strategy
The platform has justified its content review process, amid controversy over proposals to make redundant a large number of review team members in Britain. TikTok is set to reduce 439 jobs in its content moderation team in its British office, with labor groups and online safety experts expressing worry that staff are being displaced by machine-led review.
A trust and safety lead explained that people-led review would remain essential, but artificial intelligence can safeguard staff by filtering out the most distressing content before it is viewed by staff. The platform announced a significant reduction in shocking and graphic content reviewed by human moderators over the last 12 months due to reliance on its automated systems.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” she said. “We’ll have people as integral to the approach, but we further consider it’s very important to minimize viewing of dangerous material as rapidly, which is where a lot of the machine support is really helping us process content quickly.”
